It’s time to break up with breakage and let your hair enjoy the soft life. Gain length, strength, and a pristine protective style with our Rice Water collection, created to help combat split ends and breakage as well as ease the maintenance of protective styling. As the hero ingredient for the collection, rice water is known for increasing hair volume and shine, smoothing the hair cuticle for healthier-looking hair and increasing length retention over time so your hair can give off that main character energy...

Something unique about our rice water collection is that there are select products that feature aloe and are formulated specifically for braids. We know the key to maintaining length is low manipulation and protective styles so we give you all you need to care for your hair and scalp underneath the braids, so you retain and gain those inches of beautiful, natural hair.

The Rice Water collection, the Braid & Scalp Moisturizer and Braid Set Foam, work in harmony to help you keep your hair and scalp healthy, your braids, twists or locs frizz and fly-away free and provide hold for a protective styles that will last for longer than ever before!